How much are we willing to pay for fish & chips and other British classics?

News & Guides 2019-6-3
Fish and chips.jpg

Our map reveals how much people expect to pay around the country for classic British treats – from a chippy tea to a pint of lager.

How much are we willing to pay for fish & chips and other British classics?

Our map reveals how much people expect to pay around the country for classic British treats – from a chippy tea to a pint of lager.

In celebration of National Fish and Chip Day on 7 June, we polled the UK to find out how much different areas of the country would expect to fork out on a portion of fish and chips, and more of our favourite indulgences.

Regional Spending Map

The cost of a chippy tea

Outside of London, those living in Northern Ireland expect to pay the most for a portion of fish and chips at £9.59.

Those in the West Midlands were revealed as having the tightest purse strings when it came to enjoying a meal from the chippy, and expect to spend just £5.92 on average - the lowest in the UK. 

The top ten regions where residents expect to spend the most on a portion of fish and chips, are:

  1. London - £10.08
  2. Northern Ireland - £9.59
  3. North East - £8.57
  4. Scotland - £6.99
  5. East / East Anglia - £6.65
  6. South East - £6.64
  7. North West - £6.39
  8. Yorkshire and the Humber £6.37
  9. South West - £6.25
  10. East Midlands - £6.21

A pint to wash it down?

Whilst Yorkshire residents were happy to fork out for a portion of fish and chips, they did live up to their reputation of being more cash conscious when it came to a pint, with the Yorkshire-folk expecting to pay an average of £3.17 for a pint of lager - lower than anywhere else in the country – and just £4.19 for a pint of craft beer.

When it comes to wine, it seems the Welsh are the most frugal, willing to pay just £3.82 for a medium glass.

Fish and chips not taking your fancy?

Head to your local gastropub for a traditional Sunday roast with all the trimmings.

Once again, Yorkshire-folk are looking for the lowest price tag, but where does everyone else fit in?

1. Northern Ireland - £14.78
2. London - £13.90
3. North East - £12.13
4. Scotland - £11.62
5. South East - £11.30
6. South West - £10.81
7. East/East Anglia - £10.66
8. North West - £10.42
9. West Midlands - £10.19
10. East Midlands - £10.09
11. Wales - £9.88
12. Yorkshire and the Humber - £9.79

Hitachi Hints and Tips is intended to be informative and interesting. It does not constitute financial advice, and you should always do further research when making any financial decisions. All information was correct at date of publication.

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