Haggling tips for buying a car

Motoring 2019-8-7
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If you’re on the lookout for a new motor, don’t sign on the dotted line without checking out our haggling tips for getting the best price.

As a nation, we’re generally quite uncomfortable with the idea if haggling to get a better price, but doing so can save us some serious cash, especially when it comes to some of life’s bigger purchases such as a car.

Here are Hitachi Personal Finance’s top tips for getting that asking price down.

Shop around
First things first, make sure you do your research. Start by looking online at the types of car you’re interested in. Get a feel for the general cost and spec you’re after, then start visiting some showrooms. Visit as many as you can, as you’ll be in a much stronger position once you know what’s out there.

Be personable
People often think that to get the best deal on a car, they have to be hard negotiators. In reality, this can work against you. The salesperson is just as susceptible to wit and charm as you and I, so don’t forget to be friendly and likeable. Build a rapport with them – it will make the awkward conversation of price a whole lot easier, and make them more likely to meet you in the middle.

Know your numbers
Knowing where to begin is key. If you go in with an offer that’s much too low, you won’t be taken seriously, but if you start too high, you may look naïve and the salesperson will pick up on that immediately. The experts advise to start at around a 20% discount.

Go at the right time
Think about it, salespeople have targets to meet. These targets are likely to be set on a quarterly and monthly basis, so if you can, wait until the end of a significant period. If they’re looking for those final sales to hit their target and earn their bonus, they might just be willing to do you a better deal.

Have the money in your pocket
If the salesperson knows you still have to arrange finance, they’re less likely to take you seriously, and it puts them in the driving seat. If, on the other hand, you go shopping entirely willing and able to make a purchase on the spot (whether you actually intend to or not) you suddenly become the one with all the power.

A low cost car loan from Hitachi Personal Finance could put you in the perfect position for bagging a bargain, with a fast online application, an instant decision and the money in your account within 48 hours if approved.

Our low cost car loans start from just 3.3% APR Representative between £7,500 and £25,000.

Think as though you’re buying for someone else
As Brits, we can be bashful when it comes to haggling for ourselves. However, if the happiness of those we love is in question, we’re more willing to push harder to get them a better deal. Make the most of this basic human emotion by pretending that you’re buying with someone else’s money.

Ask for extras
If, after all of the above, a cash discount is looking unlikely, try for some additional extras that can make the deal more valuable to you. For example, if you get them to extend the warranty, throw in some servicing or even just give you a full tank of petrol when you drive it away, every little helps.

Don’t be afraid to walk away
If your best attempts aren’t working, but you really feel like you should be getting more for your money, walk away. There are plenty more cars out there and you don’t want to leave feeling like you’ve paid over the odds. You never know, you might get a phone call when they realise you’re serious offering to do a better deal.


Hitachi Hints and Tips is intended to be informative and interesting. It does not constitute financial advice, and you should always do further research when making any financial decisions. All information was correct at date of publication.


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