Do men spend more on shopping than women?

Money 2015-9-7

As a woman, I’m sure at some point you’ve hidden your shopping bags and bank statements, or pulled the standard ‘what this, no I've had this dress for years’ line. But is the old shopaholic woman stereotype really as true as we all think?

We've put together a few well known men v women shopping stereotypes, and finally put to bed whether they’re fact or fiction. You may be surprised….or not.

Women spend more on shopping than men

This is perhaps the biggest stereotype out there, but is it true? Of course it is! Figures from the Office of National Statistics (ONS) has proven that women spend more than men when it comes to online shopping.

In the UK we spend on average a total of £718.7m a week online, with women making up 64% of that spend, which amounts to a whopping £460m per week, while men are only responsible for a modest 36%. Unsurprisingly, a rise has been seen in women’s use of the internet for shopping research, with a staggering 89% of UK females browsing online for retail information, compared to just 6% in store.

Blondes have more fun

The old saying that blondes have more fun is well known, but is there any truth in it? Whether you’re male or female, it appears that when it comes to their finances blondes certainly don’t!

According to Hitachi’s research in which we surveyed 2,000 British adults, we found that those with blonde hair spend less money on going out than brunettes, redheads and those with black hair, and are more likely to be savers.

So what does your hair colour reveal about you?

  • Redheads in the North West of England are amongst the biggest spenders in the country;
  • If you’ve got black hair and live in the North East of England, you’re likely to be amongst the lowest savers in Britain.
  • People with the same hair colour have similar spending habits, with a higher number of redheads admitting they are not at all careful with money - nearly three times more likely to fritter away their cash than brunettes and twice as much as blondes.

Getting dressed costs women more than men?

Getting dressed can often come with a hefty price tag, but is that price tag greater for men of for women? You’ve guessed it, getting dressed costs women three times as much as it costs men, according to figures from ONS.

Shopping has fast become Britain’s favourite pastime, so it’s not surprising that women can spend on average, £28,350 on clothes in their lifetime, while men spend on average £16,200 on clothing, almost half of their female counterpart’s expenditure.

Unfortunately for our bank balances, shopping is an expensive hobby. But surprisingly, figures from ONS report that men spend on average £21.60 a month on clothes whilst women spend £37.80 a month, figures that I’m sure we all expected to be higher.

Hitachi Hints and Tips is intended to be informative and interesting. It does not constitute financial advice, and you should always do further research when making any financial decisions. All information was correct at date of publication.


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