As a nation, we’re known for our love of a bargain and with the biggest shopping day of the year only around the corner, the latest research predicts that shoppers are planning to spend an estimated £6 billion on Black Friday and Cyber Monday this year.
Compared with 2019, many customers will buck the trend of joining long queues outside shops and instead make their discounted purchases online from the comfort of their own homes. With a bit of forward planning and self-control, you can make this bargain weekend work for you and get everything you need for a fraction of the usual cost.
Make a plan and stick to it
There is nothing worse than trying to tackle a Black Friday sale with no game plan, however, with the stress taken out of shopping this year, there’s plenty of time to research the best deals on items that have been on your list for a while.
Most retailers involved in the Black Friday game list their deals as ‘coming soon’ in order to entice customers in before the day hits. Take advantage of that by planning and researching exactly what you want and where to get it from.
Set a budget
With more people on a stricter budget this year, make sure you know exactly how much you can afford to spend on items you’re planning to buy. This will help you keep away from the stuff you don’t need and focus on what you do.
Hitachi Top Tip: If you use cashback credit/debit cards or shop via cashback websites such as Quidco or Top Cashback, you can save EVEN more! (If you are shopping using a credit card then ensure you pay off the balance as soon as you can to prevent paying interest).
Sign up to newsletters
Signing up to newsletter from brands you like will help you keep ahead of the game as they sometimes send out discount codes, exclusive offers and early bird deals.
Many online retailers such as Amazon start offering massive discounts from mid-November, with savings across nearly all products, but make sure you snap up that deal quick as they change so frequently, you may end up missing out.
It’s also worth following your chosen brands and companies on social media which is a great way of keeping in the loop with offers and discounts.
Buy discounted gift cards and save even more!
Did you know you can buy unwanted gift cards online? Well, you can and it’s a fab money saver. Websites such as Card Yard offer gift cards at a discounted cost e.g. 20% off Waterstones and 16% off MAC cosmetics, so you can save even more by using one of these when you’re doing your Black Friday online shopping.
Watch out for scam websites
Scammers are getting increasingly sophisticated with their crimes and taking advantage of unsuspecting consumers is their forte. If you’re doing your Black Friday shopping online, make sure you’re using secure websites and never click on a link from an email and make the purchase without ensuring the website is legitimate. If in any doubt, search for the product on their website, loaded independently of the email – if you can’t find it or it’s listed at a different price, leave it behind!
Do your homework on returns
In the mad rush that is ‘the big day’ sometimes purchases are made that are not quite right or not what you were after. In that instance, it’s a good idea to know what the returns policy is before you purchase to protect yourself from being stuck with something you can’t use.
Don’t panic buy
Usually, retailers extend some of their sales, and it's now not unusual for them to all the way through to Christmas once Cyber Monday is over, so don't panic and buy an alternative to the desired product, just make sure you keep looking for bargains.