About us

Hitachi Personal Finance is a trading style of Hitachi Capital (UK) PLC, a leading financial services company with over 30 years’ experience providing innovative finance solutions that help consumers and businesses to grow and prosper across the UK.

We are a wholly owned subsidiary of Hitachi Capital Corporation, one of Japan’s largest non-bank financial institutions. Originally established to provide innovative financial solutions to manufacturers, we now meet the demands of millions of individuals and businesses across the UK.

We’re not a bank and we hope it shows. Our approach to lending is personal; we’ve tailor-made our personal loans to match the things you want to buy, to make the process as easy as possible.

We offer some of the most competitive rates on the market - from as low as 3.5% APR Representative on loans between £5,000 - £25,000 - and our simple, straight-forward online application process means that the money could be in your account within 48 hours (excluding weekends and Bank Holidays).

Once approved, you can manage your account online giving you total control of your loan. However, if you do prefer to speak to someone, our friendly UK-based Customer Service Team are always on hand to help.

We’re serious when it comes to providing a first-rate experience for our customers. That’s why we’re the only mainstream loan provider to allow full visibility of all of our customer reviews from Feefo, updated in real-time, 24/7. Our customer satisfaction score is consistently 98% or higher, and we have been voted as Best Direct Personal Loans Provider by YourMoney for the last six years running.

With over 30 years’ experience providing finance to over 5 million UK customers, you can rest assured that you’re in safe hands. Use our loan calculator to get a quick quote

Our awards

  • Accredited by the Institute of Customer Service 
  • Feefo Platinum Trusted Service Provider
  • Your Money- Best Direct Personal Loan Provider 2019, 2018, 2017, 2016, 2015 and 2014
  • The Personal Finance Awards 2017/2018 - Best Unsecured Loans Provider

Did you know...

As well as helping individuals make their dreams a reality, Hitachi Capital (UK) PLC also provides innovative financial solutions to businesses.



  • We are the UK's leading point of sale credit provider
  • We offer flexible funding and vehicle fleet management solutions
  • We can help businesses manage their cash flow and provide award-winning asset finance 


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